Storyboards, and environment and prop designs were supplied to my client The Mesh Studios in the UK for an 3D animated TV Commercial for Yum Yum Chocolate Dreams Peanut Spread.

The campaign has been broadcast in Ster Kinekor and Nu Metro cinemas throughout South Africa.

Under the Creative and Design Direction of John Reardon, the brief called for a storyboard where the hero a Chocolate drop that the team called, ‘Choc-Norris’ would break into the Yum Yum Peanut Factory and successfully negotiate his way across conveyor belts, and machines that roasted, stomped, and smashed peanuts to smithereens, to ultimately swan-dive into a vat of rich chocolate for the product reveal.

The client wanted a rich colour palette of brass and purples, into which I also introduced a complementary cyans. They also wanted to avoid the cliched and predictable Steampunk/’Willy-Wonka and the Chocolate Factory’ aesthetic. I therefore proposed 1930’s Streamliner Moderne as a reference point with some ‘Wallace and Gromit’ thrown into the mix, which they went for, and produced designs that drew inspiration from these sources of inspiration.

I’ve included two versions of the storyboards to show some of the progression.

First Version.

Final Version. Some sequences were simplified in order to keep the runtime down to 20 seconds, and minimise shot changes while still maintaining the quick and dynamic pacing.

Yum Yum Peanut Factory interior establishing shot.


Yum Yum Peanut Factory Choppers.

A design for the entrance as seen from inside the factory.
A number of initial studies for the Factory Exterior, which was initially going to be depicted in the establishing shot but was subsequently cut.