The aim here was to create an engaging, fun, approachable, and stylistically coherent visual design for an animation for an orange juice. Simple and highly stylised forms, and a clean, vibrant colour palette with simple complementaries was selected. This, and a simple conceit communicated through the storyboard helps to communicate a central idea – that this juice is as fresh as it gets!
- ‘Performing Seal’ Colour Key
- Night Watch